Marketers, Agencies Eye Booming Africa for Expansion

The world’s second-largest continent is no longer the “next big thing” — Africa has arrived.

It’s a huge and compelling market, three times the size of China, home to six out of the world’s 10 fastest-growing economies, according to The Economist, and home to a billion people, 40% of who are under the age of 50, half of who have a mobile phone and 40% who are living in urban areas.

KFC, Walmart, Nestle, Danone and India’s Bharti Airtel telecoms are among the companies taking African expansion seriously.