Senegal woos investors

June 23rd, 2006 by ncho

Senegal gets (got) it…..back in 1997, they privatised their fixed-line operator Sonatel and are now about to invite bids for a second fixed licence that will include a mobile and data component….excellent by African standards, Senegal’s telecom industry is positioning itself to be a major handler of France’s call center needs…..

With some of the best telecommunications on the continent, plenty of cheap labour, strong historic links with France and relative political stability, Senegal is increasingly taking on Morocco and Tunisia in the battle for the French call centre outsourcing market.

“This industry creates a lot of jobs, and it’s an area where we can compete thanks to low labour costs,” Senegal’s Communications Minister Joseph Ndong told Reuters this week.

Senegal’s big draw card is its telecommunications - excellent by African standards and often cited as a model for a continent where expensive and unreliable phone and internet connections often serve as extra deterrents for investors.

…

London-based research group Datamonitor says Senegal had 3 000 call centre agent positions in 2005 but expects that to grow to 5 000 within three years - still small compared to outsourcing giants like India, but growing fast.

South Africa, Botswana and Kenya are also trying to build cell centre hubs and analysts say other African countries could do the same if they dismantled their telecom monopolies and offered the right incentives.

“Senegal is making the right moves in terms of telecoms liberalisation and this isn’t lost on investors in French-speaking countries,” said Peter Ryan, call centre analyst at Datamonitor.

Because educated Senegalese do not have a strong local accent, call agents pass as French, averting some of the backlash that British firms experienced from customers over the trend of basing call centres in India.

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